Q:  What influence has McLuhan had on you? Was 
there a flash when you realized the importance 
this man would have in your life or in the work that 
you would do?

A:  Yes, the influence of McLuhan on me, and I am 
saying on me, not just my work, was pretty 
radical. Very strong, and very continuous. And it 
happened in stages, deepening stages. The first 
time was just coming into his room for the first 
class and being astounded at the completely 
different sound I was hearing here; the completely 
different kind of teaching I was getting here. 
Teaching—I am not even sure if the word applied.